Beware of those so called Internet Experts who try to sell you likes, followers or the idea of reciprocity. If your online presence is not organically grown, it is all for nothing. Why do it? I would rather have a smaller population who engage and I know than thousands of people who I don’t know or do not engage.
Here are a few of well known, credible and reputable people on the web, who state social media is more than just about the numbers. If you don’t know who they are, and you are in the Internet marketing business, you should do something else. Seriously.
Below are a some quotes and one video from said people. Take heed.
“The scale of impressions, or the scale of followers is simply not the end game anymore. Sure it’s a part of the equation, but to give that idea so much stock is just ludicrous and totally misses the point of what makes a platform like Twitter so incredibly unique.” – Gary Vaynerchuk
Read more at It’s Not About the Numbers.
“We all might love Facebook for a wide variety of reasons, but that means jack if our audiences don’t interact with us on Facebook.”
Read more at Bye Facebook
“Let’s get right to it: measuring how many people commented on a blog post shows you that people are engaging. Unless you’re looking for awareness-only, all you’ve measured is that someone has commented on the blog post. Views of a YouTube video? Same thing. Hits on a blog or website? Same.
Measure what you need to change. Sales? Subscriptions? Trials? Whatever the next action is you need to accomplish through your communications effort, make that measurement (which you’re already measuring for your traditional business communications needs) the same number to track. ” – Chris Brogan
Read more at Getting Back to Your Desk.