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Using Amazon SES to Improve Email Delivery

July 14, 2014 By rasolis Leave a Comment

amazonses

You might want to read Is Your Email Getting Delivered. There we describe common issues with basic web hosting services that use local email software. When you rely on email messages from your website to get delivered; incoming our outgoing. You want to be able to receive and/or deliver that message. It could mean a new customer, a new project or keeping a customer.

So what is the solution? Use a separate email service that specializes in delivering email with high delivery rates and a way to track it. Check out services like SendGrid, MailJet or Mandrill by Mailchimp. Here at Koomohost, we use Amazon Simple Email Service (SES).

From Amazon:
Amazon Simple Email Service (Amazon SES) is a cost-effective outbound-only email-sending service built on the reliable and scalable infrastructure that Amazon.com has developed to serve its own customer base. With Amazon SES, you can send transactional email, marketing messages, or any other type of high-quality content and you only pay for what you use.

Along with high deliverability, Amazon SES provides easy, real-time access to your sending statistics and built-in notifications for bounces, complaints, and deliveries to help you fine-tune your email-sending strategy. Read More at Amazon SES

Our customers can enjoy the benefit of a highly reliable service that improves the messages originating from their contact forms, software notifications or sales forms.  Whatever it is, it has a better change of getting received.  All customer sites enjoy pre-configured DomainKeys Identified Mail (DKIM) and Sender Policy Framework (SPF).

What we like even more is that it easily integrates with the rest of Amazon AWS services, creating a nice cohesive ecosystem that makes us support your site more efficiently. All Koomohost Plans include Amazon SES.

   

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