You can Google the web and find plenty of articles on the web about Yahoo buying Tumblr. One of the things we stress to our customers who consider other platforms for their websites is, keep in mind that if you don’t own the site, things can change in the future.
The best thing to do if you are a small business owner, who has built a website to be the cornerstone of your online marketing efforts, is to own as much of the technology as possible. This is why we love WordPress. It’s an open-source (free) software that has a powerful market to help you build a professional looking website. It’s affordable, easy to use, search engine optimized and cutting edge.
Here’s what we recommend:
1. Use a website software that you can create and own the website; easily transportable. Check out WordPress.org
2. Get your own web hosting, preferably a virtual server versus shared hosting (better peformance & security)
3. Find a service that has all the pieces; web hosting, works with most web apps, reliable email service
The more components you actually control and either own or pay for service, you are better off. So far the companies like Tumblr and Posterous (sold, closed by Twitter) are great examples of why to be cautious of all in one proprietary technologies for your business. You simply don’t have control.